About Erik

Erik Gruwel — CFO, operator and value-creation partner

Erik helps CEOs, boards and investors improve EBITDA, strengthen cash control and build finance functions that support growth, integration and transformation.

20+ years across consumer, FMCG, technology, B2B services, hospitality and industrial businesses — in PE-backed, listed, founder-led, family-owned and multinational environments.

Erik Gruwel

Operator first, advisor second

Erik’s work is grounded in line finance roles, not advisory theory. His experience spans a current interim FP&A mandate at Solo Group, a Platinum Equity-backed B2B platform; a Landal / Roompot integration environment backed by KKR; Group CFO ownership at HousingAnywhere; and senior global finance leadership at Danone and Mars.

That gives CFO Excellence a specific point of view: finance creates value when it improves decisions, capital allocation, operating rhythm and accountability. Better reporting is useful only if it changes what the business does next.

Operating contexts

Solo Group

Platinum Equity-backed · c. €0.7bn revenue · 2026–present

Interim FP&A Director, strengthening planning, performance management and financial steering across an integrated international B2B platform.

Landal / Roompot

KKR-backed · c. €1.2bn post-merger platform · 2025

Interim Finance Director for Business Control and Value Creation, supporting performance cadence, forecasting, cash discipline and finance transformation.

HousingAnywhere

Group CFO · digital marketplace · GMV > €0.5bn

Full CFO ownership across finance, legal and IT, with EBITDA transformation, a €26m loan, M&A support and audit-ready platform build-out.

Danone and Mars

Global finance, supply chain, commercial finance and operations

Senior finance leadership in multi-billion international environments with productivity, performance management, data, commercial and operational finance scope.

How Erik works

Erik is most effective where finance has to move the business, not merely explain it. The approach is direct, analytical and operational: clarify the economic drivers, stabilise cash and reporting where needed, align decision cadence, and turn finance into a force for execution.

The work is deliberately not positioned as generic consulting. It is senior CFO judgement applied to a real operating context.

Summary for search and selection

Erik Gruwel is a strategic CFO and founder of CFO Excellence with experience across PE-backed platforms, global corporates, founder-led businesses and transformation environments. He works across EBITDA improvement, cash discipline, FP&A, business control, value creation, finance transformation, M&A integration, data and digital enablement, and board-level performance management.

Discuss interim CFO fit