Executive CFO profile · Erik Gruwel
Erik Gruwel is a CFO operator with 15+ years of international finance experience. Strongest fit: businesses where the CFO must improve not only reporting, but also performance, cash, decision quality, finance capability and stakeholder confidence.
Profile updated 3 August 2026.
Erik combines Group CFO ownership at HousingAnywhere with PE-backed operating roles at Solo Group and Landal / Roompot and senior global finance leadership at Danone and Mars.
He performs best in multi-country or multi-entity businesses, typically from mid-market scale upward, where commercial finance, control, transformation and board-level judgement need to come together.
This is not a pure advisory background. The core is line ownership: team, forecast, cash, board, financing, transformation and delivery.
Pricing, mix, productivity, SG&A, KPI trees, forecast and operating cadence.
Liquidity, working capital, debt financing, lender dialogue and capital allocation.
Planning, forecasting, performance steering and decision-grade management information.
Operating model, team capability, ERP/EPM/BI, data and controls.
Diligence support, post-merger integration, synergy tracking and governance.
Board reporting, investors, lenders, auditors and executive alignment.
Not every internal performance result from prior roles is public company data; where an independent public source exists it is linked above.
The strongest match is a role where finance is expected to shape performance, cash and decisions. For interim or permanent CFO situations, the discussion can start directly with business context, ownership model and first priorities.
Discuss CFO fit