Portrait of Erik Gruwel, CFO

Executive CFO profile

Erik Gruwel — interim CFO and Group CFO operator for value creation and transformation

Commercially driven interim CFO and Group CFO operator for PE-backed, founder-led, scaling and international businesses where the mandate is bigger than financial reporting: improve performance, strengthen cash discipline, upgrade finance and help leadership teams make better decisions under pressure.

Based in the Netherlands and open to selected permanent CFO roles across Europe, alongside interim and advisory mandates where the context is urgent and value creation is central.

Selected impact

  • Improved EBITDA from roughly -20% to +20% while accelerating revenue growth to 20%+ YoY.
  • Delivered €400m+ indirect spend savings through global Zero-Based Budgeting, overdelivering target by €50m.
  • Secured a €26m loan to fund acquisitions and strengthen balance-sheet flexibility.
  • Steered finance across businesses from €0.5bn to €7bn, including a €1.2bn post-merger parks platform.

Executive profile

Erik performs best in businesses where ambition and pressure meet: post-acquisition integration, scale-up professionalisation, performance improvement, finance transformation, complex stakeholder demands or a shift in ownership expectations.

His experience combines PE-backed operator work at Solo Group and Landal / Roompot with Group CFO experience at HousingAnywhere and senior finance leadership roles at Danone and Mars. The common thread is translating strategic intent into financial control, management cadence and measurable value creation.

The strongest fit is typically a multi-country or multi-entity business in roughly the €100m–€800m revenue range, especially where the CFO must lead beyond finance into decision quality, operating rhythm, systems, data, performance and transformation.

What Erik brings as CFO

Value creation and performance

  • EBITDA improvement through pricing, mix, productivity, overhead discipline and sharper accountability.
  • Cash, working capital and liquidity management with stronger forecasting discipline.
  • Commercial finance partnership with CEOs, commercial leaders and operating teams.
  • Board-ready performance management that converts reporting into decisions and action.

Transformation and finance leadership

  • FP&A, business control, shared services, reporting and systems improvement.
  • Finance operating model design, team build-out and leadership development.
  • M&A support, post-merger integration and value delivery after the deal closes.
  • ERP, EPM, BI and data foundation programmes with practical business adoption.

Selected career evidence

Interim FP&A Director — Solo Group

Platinum Equity-backed · international B2B promotional products platform · c. €0.7bn revenue · 2026–present

  • Leading FP&A and strengthening planning, performance management and financial steering across the newly integrated group.
  • Supporting integration of three businesses and improving transparency, cadence and value-creation delivery in a PE-backed environment.
  • Partnering with executive leadership on forecasting, EBITDA delivery, KPI governance, cash and performance discipline.

Interim Finance Director — Landal

KKR-backed · c. €1.2bn post-merger platform · 2025

  • Owned Business Control, FP&A and performance steering across the newly merged Landal and Roompot organisation.
  • Strengthened EBITDA delivery, cash discipline and forecasting accuracy to support value creation and synergy realisation.
  • Built a high-performing Business Control team and contributed to finance transformation including NetSuite and OneStream.

Group CFO — HousingAnywhere

Digital marketplace · 300+ employees · GMV > €0.5bn · 2023–2025

  • Led EBITDA transformation from roughly -20% to +20% within 18 months.
  • Accelerated revenue growth from single digits to 20%+ YoY through Zero-Based Growth and organisational redesign.
  • Secured a €26m loan to fund acquisitions and support accelerated growth.
  • Built Finance, Legal and IT functions with audit-ready governance and delivered the company’s first EY-clean audit.

Global finance leadership — Danone

Specialised Nutrition, data & performance, ZBB and global commercial finance · 2015–2023

  • Senior finance leader at N-1 level across a €7bn+ net sales, multi-category P&L.
  • Led global finance for data and digital transformation, KPI frameworks and global performance dashboards.
  • Delivered €400m+ indirect spend savings, overdelivering by €50m.

Finance & operations — Mars

Manufacturing, procurement, operations and FP&A · 2010–2015

  • Site and supply finance leadership at Mars’ largest food manufacturing facility.
  • Finance leadership across manufacturing, procurement and FP&A in high-volume operations.
  • Delivered GBP 2.5m monthly cash improvement through Procure-to-Pay optimisation.

How boards and search firms should read this profile

This is not a pure advisory profile. CFO Excellence is the platform around Erik’s CFO work, but the underlying proposition is a senior operator profile: a CFO who can take ownership of performance, control, transformation and stakeholder confidence.

For permanent mandates, the strongest fit is a company where finance is expected to shape the business, not only report on it.

For CEOs, boards, PE partners and executive search

If you are assessing Erik for a permanent CFO role, an interim CFO mandate or a high-stakes finance transformation situation, start with a direct conversation on context, fit and priorities.

Discuss interim CFO fit