CFO case · Landal / Roompot · 2025
Landal / Roompot: business control and value creation in post-merger integration
In a large KKR-backed integration, the finance challenge was not only consolidation. It was to build one performance rhythm that leadership could use to steer revenue, EBITDA, cash, synergies and transformation.
Updated 3 August 2026 · By Erik Gruwel
Context
The combination of Landal and Roompot brought two large holiday platforms, teams, systems and management logics together. Landal's official history states that its shares were sold to Roompot in 2023 with the support of KKR.
Erik served in 2025 as interim Finance Director for Business Control & Value Creation. The practical question was how to make finance useful as an operating layer while integration itself was still moving.
1. One performance language after the merger
Post-merger reporting becomes complex quickly: definitions differ, historic baselines are not comparable and management teams operate on different rhythms. Business control must first create one set of definitions, drivers and ownership rather than simply produce more reports.
2. Make value creation visible in the forecast
Synergy and value-creation plans matter only when they appear in forecast, owners and timing. That requires a bridge between “initiative value” and the P&L/cash that is actually realised.
What is underlying performance versus merger noise?
Who can actually influence the driver?
When do we know whether the initiative is delivering and what correction is required?
3. Finance capability during integration
Integration requires daily delivery while tools, roles and processes are changing. The mandate therefore also included team development and finance transformation in a context involving NetSuite and OneStream.
The core is sequencing: first the information and ownership management needs, then the systems and processes that make it scalable.
External context
- Landal — official history, including the 2023 sale of Landal to Roompot with KKR support.
- Malt — external profile covering the Landal Business Control & Value Creation role.