How to use this page
This page is designed as an entry point into the core thinking behind CFO Excellence.
If you are new here, start with the flagship pieces. If you are evaluating a CFO setup,
moving through a finance transformation, exploring AI in finance, or supporting a PE-backed company,
jump directly to the relevant section below.
Flagship
AI in Finance: From Hype to Execution
A practical CFO playbook on where AI already works, where it still fails,
and why advantage over the next three to five years will come from learning velocity,
disciplined experimentation and workflow integration.
Read article →
Core POV
What CFO Excellence Really Means
A sharper definition of CFO excellence: capital allocation, decision quality, trust, control,
value creation and leading under uncertainty.
Read article →
Decision Guide
Interim vs Fractional CFO
A practical guide to choosing the right model based on business stage, urgency,
complexity and expected outcomes.
Read article →
Operating Model
CFO Capacity
How to think about CFO bandwidth, the scale of role required, and when complexity
outgrows the current setup.
Read article →
-
AI in Finance: From Hype to Execution
The flagship article: where AI works today, what is still overhyped, and how learning velocity becomes a competitive advantage.
-
AI in FP&A: What Actually Works
Why forecasting is not being automated end-to-end, which FP&A use cases are credible, and how the analyst role changes in practice.
-
AI in R2R and SSC: Where the Real ROI Is
The most credible near-term returns still sit in the engine room: invoice processing, reconciliations, controls, close support and structured workflows.
-
Why Most AI in Finance Programs Fail
A direct look at the recurring anti-patterns: AI theatre, pilot factories, weak ownership, tool-first thinking and no link to P&L value.
-
What Boards Want from a CFO
What governing bodies actually expect beyond reporting: judgment, candour, foresight and decision quality.
-
Erik Gruwel’s CFO Profile
A direct view on the operating style, experience base and transformation context behind CFO Excellence.
-
Interim CFO
How interim CFO leadership helps companies through inflection points, stress, scaling and transformation.
-
Fractional CFO
The right option when a company needs senior financial leadership without a full-time group CFO structure.
-
CFO Advisory
Targeted strategic support for finance leaders, CEOs and boards who need sharper decisions without a full interim mandate.
Why this knowledge base exists
Many finance websites are either too commercial or too generic. They list services, use familiar language and say very little about how a CFO actually creates value.
This knowledge base is intended to do the opposite. It is designed to help decision-makers navigate real finance questions:
when to hire a CFO, whether interim or fractional is the right model, how finance needs to evolve under private equity ownership,
what AI can realistically do in finance today, and how to build a stronger finance operating model over time.
For search, that also matters. People rarely search for “consulting”. They search for practical questions:
“when to hire a CFO”, “interim CFO vs fractional CFO”, “AI in finance use cases”, “finance transformation playbook”, “private equity CFO value creation”,
“how to scale a finance function”, or “what boards want from a CFO”. A useful knowledge base should answer those questions directly and make it easy to go deeper.