How data is handled
- No sale of data.
Personal data is used to respond, schedule, deliver services and operate the site.
- Minimal practical collection.
Only information that is relevant for contact, scheduling, analytics and legal compliance is processed.
- Direct control.
Erik Gruwel acts as controller for website and direct business-contact data processed through CFO Excellence.
1. Who controls your data?
CFO Excellence is operated by Erik Gruwel, based in the Netherlands. For purposes of applicable data protection law, including the GDPR where relevant, Erik Gruwel acts as the controller of personal data processed through this website and through direct contact related to advisory, interim or fractional CFO discussions.
Contact: erik@cfo-excellence.com
2. What data may be collected?
Information you provide directly
- Name, email address, company details, role and the content of your message.
- Calendar information when you book through Calendly or email.
- Any contextual information you choose to share about a business situation or CFO need.
Information collected automatically
- Basic technical and usage data such as IP address, browser/device information and on-site navigation patterns.
- Aggregate analytics used to understand which pages are useful and where the site can be improved.
3. Why data is used
- To respond to enquiries and understand business context.
- To schedule and manage conversations.
- To assess fit for interim, fractional or advisory support.
- To deliver services if an engagement is agreed.
- To comply with legal, tax, accounting or contractual obligations.
- To improve the website and understand which content is most relevant.
4. Legal basis
Depending on the situation, personal data is processed on the basis of legitimate interest, the performance of a contract, steps taken prior to entering into a contract, consent where required, and compliance with legal obligations.
5. Cookies, Calendly and analytics
This website may use analytics and embedded services such as Calendly. These tools may set cookies or similar technologies to support functionality, booking workflows and basic aggregate analytics. Browser settings can be used to manage or block cookies.
6. Retention
- Enquiries and direct contact: typically retained for up to 24 months where useful for follow-up context.
- Client and engagement records: retained longer where required for legal, tax, accounting or contractual reasons.
- Analytics: retained in aggregate or provider-defined time frames where reasonably possible.
7. Sharing and processors
Data is not sold. It may be processed by third-party providers used to operate the site and business workflow, such as hosting, analytics, email/calendar systems and scheduling tools. These providers are expected to process data securely and only as necessary for the relevant purpose.
8. International transfers
Some providers may process data outside the EU/EEA. Where relevant, appropriate safeguards such as standard contractual clauses or equivalent measures are expected to support those transfers.
9. Your rights
Where GDPR or similar law applies, you may have rights including access, rectification, erasure, restriction, objection and, in some circumstances, portability. To exercise these rights, contact erik@cfo-excellence.com.
You may also have the right to lodge a complaint with the relevant supervisory authority.
10. Changes to this policy
This policy may be updated to reflect changes in services, legal requirements or website tooling. The latest version will always be shown on this page.